The G Report: September 2018

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Calling All Moms and Dads! Gillespie Brands Parenting Campaign

Catholic Social Services of the Archdiocese of Philadelphia again called on Gillespie Group to help promote one of their community-based programs.  Beautiful Beginnings and Beautiful Parenting celebrate moms, dads, babies and family.

Catholic Social Services helps new moms, dads and families by providing parent classes, community baby showers and access to information about housing and medical care.  To promote this important program, Gillespie developed a unique look and feel that first appeared on the Mommy Van.  The creative was expanded to include posters, post cards and a webpage with a dynamic calendar of events.

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Recycle This!

Our client, Thermostat Recycling Corporation launched a new creative direction in 2018. The “Recycle This” campaign was built around a single, strong message and call to action:  “Recycle This.” The image featured an old-school thermostat as the main visual driver and the ad copy explained that every mercury-containing thermostat must be recycled.  It’s the law, after all.

The campaign is being deployed across all media including video, out-of-home, digital display and B2B print.

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A New Partnership

Gillespie Group has established a partnership and sister company:  FG3 Advanced Advertising.  This exciting new brand is an agency built for the 21st century.  FG3 draws on Gillespie Group’s twenty-four years of experience in advertising, marketing, media buying, creative development and production but combines these expertise with digital tools and analytics capabilities.

Advanced advertising is what today’s advertiser demands.  Advanced advertising is the combination of great story telling and brand sculpting with the analytics available by today’s media technology.

Clients who have signed on with FG3 have seen immediate results.

ADVANCED ADVERTISING
The Gillespie Group