radio

Has the Jingle lost its tune?

A few weeks back I was ridiculed by a music producer for not hiring him to write jingles for our clients. It was apparent this producer felt that he could turn around the advertising agency with a tune. I quickly got over the remarks directed at me, but they did leave a lasting thought in

2011 Philly Radio Round-Up

“All Quiet on the Eastern Front” So how did the stable of radio stations perform on the Philly frontier last year?  We corralled the monthly ratings to see how they measured up. 

The Gillespie Group