Advertising is where art goes to work. Art makes you feel something and so should advertising. But most importantly, creative needs to work. It ultimately sells a product or a service. We’re not in this business to simply give our artistic muses a mode for expression. Rather, our muses need to work for our clients’ purposes. Effective creative is the point where art and sales converge.
Gillespie Group is a full-service ad agency that provides clients with creative concepting, production, graphic design and web design.
Our Creative Services include:
PRINT & COLLATERAL DESIGN
SOCIAL MEDIA MANAGEMENT
DIRECT MAIL FULFILLMENT
Everyone knows the names MGM, 20th Century Fox, Universal Pictures, Warner Brothers and Paramount Pictures as distributors of motion pictures. Their logos are iconic and the fanfare that introduces their films on the movie screens across the country is extraordinary. But how many people know the name Kino Lorber Films or Art House Films? Each of these companies distributed films that received Academy Award nominations this past Oscar season.
Moviegoers are watching independent films. But how does an indie attract an audience without the roar of the big marketing budget?
To be successful, projects with limited resources require a more creative approach to marketing than big-house studio productions. Truthfully, there is an industry within the film industry. While it is necessary that any project, whether a studio blockbuster or an indie film have marketing and advertising budgets, there is something that sets independent and specialty film farther apart from its big brother.
To succeed, an independent film project requires marketing that goes beyond the media budget. A great deal of research and specifics on target audiences, along with regional theater availability, only begin a project’s special handling needs. In short, for the distributor and the art house to make money, someone has to care.
We are that someone.
Data, strategic thinking, negotiations and plain old gut instinct converge on the media buys that come out of Gillespie Group.
As a full-service advertising agency, Gillespie Group enjoys a unique advantage in the world of media buying. We grew out of media sales! Knowing how media is sold helps us develop more effective buys. More importantly, we focus on a dying art: media negotiations. Our clients’ media dollars work harder because we know how to work them smarter.
Gillespie Group subscribes to the latest media buying research, including Nielsen, Arbitron and Scarborough. This data is central in putting together a buy. But more importantly, we know people. Intuitively. We know how to reach them, where they live, where they commute, where they work … even where they sleep!