Media
Media Planning & BuyingData, strategic thinking, negotiations and plain old gut instinct converge on the media buys that come out of Gillespie Group.
As a full-service ad agency, Gillespie Group enjoys a unique advantage in the world of media buying. We grew out of media sales! Knowing how media is sold helps us develop more effective buys. More importantly, we focus on a dying art: media negotiations. Our clients’ media dollars work harder because we know how to work them smarter.
Gillespie Group subscribes to the latest media buying research, including Nielsen, Arbitron and Scarborough. This data is central in putting together a buy. But more importantly, we know people. Intuitively. We know how to reach them, where they live, where they commute, where they work … even where they sleep!
Recent Posts
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Eyes On Impressions
Posted by Josh on Feb 08, 2012Last year we wrote a little about the new Out of Home…
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Google +1 Button
Posted by Alena on Dec 28, 2011Google’s +1 button was introduced in March of 2011 and many people…
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Google+
Posted by Alena on Dec 28, 2011Facebook, LinkedIn, MySpace, Twitter, Tumblr…I can go on and on and fill…
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Mobile Takes Over
Posted by Alena on Dec 28, 2011Over the years, the viewing habits of consumers have changed significantly thanks…
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Convergence is key.
Posted by Mike on Dec 20, 2011“Cutting through the clutter.” How many times have you heard this old…
