You should check out this ad. (DeBeers Dandelion)
It’s for De Beers. To my knowledge it never ran. At least I don’t recall seeing it in this market. I came across the ad when doing research for a pitch.
I’m not sure what the definition of “great creative” is. But for me this comes close. It’s beautifully shot. It tells a story, visually. Dusty Springfield’s rendition of “What Are You Doing The Rest of Your Life” is spot-on. The commercial is simple yet powerful.
Let me know what you think about this spot.