Sincerely,

                                                                         The Interns.

Name: Brad Imming

Hometown: West Chester, PA

Birthday: October 14^th 1992

School: Going into junior year at PSU as an Advertising major

Why’d I choose advertising?

It was just a trip to the grocery store to buy some deodorant. I had no preference and was prepared to walk out with the cheapest stick of deodorant. That was until I saw the Old Spice deodorant and remembered their hilarious commercials. I was sold. I wanted to be a part of that brand. Later in the day I wanted to get a hoagie from Wawa, but I was a dollar short because I had purchased the more expensive Old Spice. Old Spice 1, Brad’s hunger 0. I figured if you can’t beat them, join them. That’s when I decided to study advertising.

Random Facts:

I am the youngest of four boys. I consider myself a Philadelphia sports fanatic; I follow the teams in this order: Flyers, Eagles, Union, and Phillies…sorry Sixer’s. My senior year of high school I served as track and field captain. I lived and studied abroad in Florence, Italy, for four months. I love to travel. My adventures have led me to the Netherlands (Amsterdam), Switzerland (Interlaken), France (Nice and Cannes), the Czech Republic (Prague), and the United Kingdom (London).

Favorite Ad: Old Spice Campaign-The Man Your Man Could Smell Like:

Name: Pat Hagan

Hometown: Thornton, PA

Birthday: October 24^th 1992

School: Going into my junior year at PSU as an Advertising major

Why’d I choose advertising?

Growing up I was always interested in art and design. For the longest time I wanted a profession where I could just draw all day. However, as I got older, my artistic skills started to top off and I realized that while I didn’t want to be the one creating the art, I still wanted to be involved with it in some manner. This led me to advertising.

Random Facts:

I have a younger sister and two younger brothers who are pretty cool. I have three cats; cats are cooler than dogs, end of story. I love sports in general but especially hockey. I’ve been to an NHL draft and touched the Stanley Cup. I play guitar too, but let’s be real, that’s only because it’s a total chick magnet. Seriously, try it some time. They just come running.

Favorite Advertisement: This Trigon Insurance commercial. Never heard of Trigon before I saw this, and I’ve never heard of them since, but I still remember them:

In the end, no one was able to predict all 11 categories, but Andrew Meyer came close, with 10 out of 11 possible predictions correct, and will take home our top prize of a $50 Gif Card to PrimoHoagies. Second and Third place go to Vince Giannini and Brian Hasenstab, respectively. We were impressed by the number of correct answers everyone was able to predict and we can’t wait till 2014 to see if we finally have our perfect prediction.

Andrew, Vince, and Brad, we will contact you individually regarding delivery of your prizes.

Details:Use the drop down menus below to choose your pick for each nomination. Please provide your name and email so we know who you are! Entry must be received no later than Friday, February 22 by 5:00 PM. Only one entry per person. In the event of a tie, the winner will be drawn at random from all correct entries.

This year we have exciting prizes for our winners!

1st Prize:  $50 PrimoHoagies Gift Card

2nd Prize:  $25 Regal Cinemas Gift Card

3rd Prize:  $10 Regal Cinemas Gift Card

4 months early and only 528 grams.

Yep.. This is a shameless plug.

As some of you know, Mike Gillespie, Jr.’s daughter Madeline was a preemie.  She was born at just over 24 weeks…making her 4 months premature.  She was very small and very sick.  Madeline weighed just 1lb. 3oz. and her doctors only gave her a 50% chance of surviving.

Today, Madeline is alive and well!  She’s truly a miracle and is undoubtedly alive due to the incredible work of the March of Dimes. The research funded by the March of Dimes advanced medical science and the care of preemies so that kids like Madeline have a chance to make it.

Gillespie Group has long been a sponsor and supporter of the March of Dimes.  So we wanted to remind our friends that November is Prematurity Awareness Month.  Prematurity is a growing epidemic with the causes still largely unknown.  Awareness and education with expecting moms and even among medical professionals is an important first step in turning the tide on this epidemic.

Now for the shameless plug.  Madeline, along with four other preemie kids, is being recognized by the March of Dimes at the Annual Comcast SportsNet Shining Star Award to be held on 11 January 2013.  (Click here to learn more.)  This even has raised hundreds of thousands of dollars for the March of Dimes in their fight against prematurity. We’re hoping our friends can join the fight, too.

There are many ways you and your company can get involved.  Sponsorships information for the Shining Star Award can be found at by clicking here. 

Madeline today!

Please consider a sponsorship, individual ticket sales or items for the silent auction.  Still another way to support the March of Dimes is by contributing to their “Fund the Mission” effort.  Information regarding any potential sponsorship can be found at the above link.

The Shining Star Awards is also on Facebook.  Click here to like and keep up with news an information about the event.

Thanks!

Founded in 1951, webuyanycar.com has built a long standing tradition of bringing fair and honest car buying to the public. Launching their online valuation tool in 2005, webuyanycar.com has become one of the world’s largest buyers of automobiles from the public sector. Webuyanycar.com branches are specialists in the field of buying used cars and it’s all they do!

We are happy to have webuyanycar.com on board and look forward to working side by side as webuyanycar.com grows in the US marketplace

In the drama arena, the buzz centers around event dramas and procedurals, with a slant to the supernatural or alternative realities. There is a lot of competition in the 10 PM key drama hour on most nights.  An interesting Wednesday night match-up will be ABC’s Smash-feeling Nashville pinned against new show NBC’s Chicago Fire and strong crime procedural, CSI.   Of the new quality offerings, we are optimistic about two dramas in particular, Vegas (CBS, Tues., 10PM) with Dennis Quaid and Michael Chiklis, and NBC’s Revolution,(Mon., 10PM), crafted by Lost creator, JJ Abrams. Other interesting dramas to watch are ABC’s supernatural thriller 666 Park Avenue (Sun., 10PM), and CBS’ Elementary (Thurs., 10PM), a modern take on Sherlock Holmes. However, we are dubious about ABC’s Last Resort, which may earn its name and eventually not survive, given its odd Thursday  8PM slot.

Overall, we don’t predict any major shake-ups from last year in rating deliveries with the big four.  CBS should still lead in total viewers, Fox should continue to own the coveted A18-49 demo, and ABC and NBC should fall somewhere in between.  And, “are you ready for some football?” All things NFL will definitely win again in Prime.  So stay tuned, and we’ll keep you informed with an updated prime scorecard later in the year.

Well, the creators of the new iPhone application FOAP feel that those photos are worth $10 each, and they are nice enough to split that profit with you. The application allows you to upload photos directly from your phone for review and acceptance into the market place. Once accepted, the photos are available for purchase by 3rd party as royalty free stock images. There is no limit to the number of times one of your photos can be downloaded, which many you have the opportunity to make a good bit of change off of a popular photo.

So what do you think? Is this yet another door opened to the cheapening of the creative industry? Is this a lawsuit waiting to happen?

The weekend broadcast also drew in many viewers.  While the Saturday morning broadcast of the road cycling competition was only able to tie with WPVI for the first two hours, as the final hour of the 155 mile race neared completion, the ratings favored NBC’s Olympic broadcast again. NBC also won Saturday afternoon with indoor volleyball. During prime time on Saturday, as US women’s beach volleyball team took that win against Argentina, it also won in the ratings game – an average of 16.8 rating points with a 30.1 share against HH – that day’s highest ratings. Swimming attracted the biggest audience on Sunday morning with a 9.7 HH ratings. Gymnastics scored high ratings in the early afternoon and no surprise there – 4-6pm enjoyed a 10+ HH rating when the 2^nd US women’s beach volleyball team took on Argentina. Phillies lost against the Braves on Sunday afternoon on the field as well as in the ratings, as the Olympic broadcast won in every demo. Sunday prime time didn’t disappoint either with a 19.7 average HH rating and a 32.8 share.

Monday was a little bit of a different story as we were looking into the first weekday of the Olympic broadcast. WPVI took a win in a few dayparts during the day, but the prime time broadcast crushed everyone else across all demos.

It seems that despite all the turmoil surrounding NBC and the choices they are making while broadcasting the games (incomplete coverage of the Opening Ceremony, loading problems of online “live streaming” and time delayed sports broadcasts on TV), the ratings haven’t been affected that much.

Last year a stunning 31 films crossed the $100 million threshold in domestic box office.  The current number of films for ‘2012 that have reached that bar is 16.  Future contenders are:

8/3                    Total Recall (2012)

8/10                  The Bourne Legacy

8/17                  Sparkle (2012)

9/14                  Finding Nemo (in 3D)

9/14                  Resident Evil: Retribution

9/28                  Hotel Transylvania (in 3D)

10/5                  Frankenweenie

10/26                The Big Wedding

10/26                Cloud Atlas

11/2                  Wreck-It Ralph

11/9                  Skyfall

11/16                The Twilight Saga: Breaking Dawn (Part Two)

11/21                Rise of the Guardians

12/14                 The Hobbit: An Unexpected Journey

12/14                   Les Miserables (2012)

12/19                  Monsters, Inc. (in 3D)

12/21                  Jack Reacher

12/25                  The Great Gatsby (2012)

• Time difference with London is only 5-8 hours  vs. Beijing 12-15 hours – more opportunities for live event watching
• Exciting battles will take place in the pool between Michael Phelps and his teammate Ryan Lochte, and the women – Rebecca Soni or Natalie Coughlin have very good medal chances as well
• USA Track & Field team is hyped up to challenge Jamaica’s dominance – Alyson Felix and Morgan Uceny will be strong medal contenders
• Gymnastic team is ready to pick up some medals namely Jordyn Wieber and Gabby Douglas

Broadcast from London will be covered by NBC and broadcast over their various cable networks including NBC sports, MSNBC, CNBC and Bravo – a total of more than 800 hours of live and recorded coverage of the Olympic events. You can expect NBC and Olympic Games to be linked at least through 2020 as NBC won a bid against FOX and ESPN/ABC and paid a hefty $4.38 billion to broadcast the next four Games.

From the advertiser’s perspective, according to Nielsen Media Research, when the Olympic Games are on television, 87% of the country is tuning in. During the Beijing Games, the average HH rating in Philadelphia DMA during primetime rotation was 16.6 points. Specific events, such as the swimming competition and the track & field competitions are sure to bring in large audiences this year as well. It seems that advertisers are aware of that and want to be associated in some way with the Olympic Games broadcast. According to the New York Times, NBC reached $1 billion in advertising sales, which is $150 million more than four years ago during the Beijing Games. The increase is attributed to the inclusion of online advertising which has seen a growth of about 200 percent. One might think that the $1 billion in advertising sales will surely cover the cost of purchasing the broadcast rights. Unfortunately that still remains to be seen as NBC will still have to cover its cost for production.

Don’t forget to tune in this Friday at 7:30PM EST to NBC to watch the Opening Ceremony. We will be watching the ratings throughout the following 17 days and bring you a report in mid-August. Meanwhile, you can check out our reports from the 2008 Olympics in Beijing as we look back in time.