Eyes On Impressions

Last year we wrote a little about the new Out of Home measuring system called Eyes On. Back then it was still a theory and a nice look into the future. As it happens, the future is now and Eyes On is the currency for the Out of Home (OOH) media measurement.  Eyes On is a better way and it’s now real. Read more →

Pre-gaming for the Big Game.

As we prepare for the big game this weekend, those of us in advertising will inherently look forward to viewing the newest and most creative spots to come out of the big (and sometimes small) agencies.  With recent advertising prices peaking at 3.1M for a thirty second spot, it is no surprise that agencies will pull out all of the stops in an effort to capture the attention of the viewers and wow them into ongoing discussion of just how great Brand X‘s commercial was.  In the past, these commercials were a tight lipped secret until their time slot on the big night. So why is it, in the past two years, advertisers have not only released their commercials early via social media outlets, but have gone above and beyond to promote their new spots? Read more →

Hollywood’s Obsession With Movies Based On Other Movies

Four years ago, movie industry reporters and insiders proclaimed that after a year of movie sequels, the future film slates from the major studios would be sequel-light.  If the intervening years were intended as a unique opportunity to showcase new ideas and the ingenuity of the creative energy at the studios, then Hollywood is in trouble.

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What was Tab thinking?

Remember Tab?

I’m not a big soda drinker.  But I can remember my folks consuming this product by the gallon.  It was the early 1970s.  I remember asking my mom, “Do you like Tab?”  She said, bluntly, “No. It’s pretty bad.”

Years later, I saw it in the grocery store and bought it for a party I was having. I thought it would be funny.  Kind of a novelty. Read more →

We love this ad.

You should check out this ad. (DeBeers Dandelion)

It’s for De Beers. To my knowledge it never ran.  At least I don’t recall seeing it in this market.  I came across the ad when doing research for a pitch.

I’m not sure what the definition of  “great creative” is.  But for me this comes close.  It’s beautifully shot.  It tells a story, visually. Dusty Springfield’s rendition of “What Are You Doing The Rest of Your Life” is spot-on.  The commercial is simple yet powerful.

Let me know what you think about this spot.

St. John’s Hospice

In the fall, Gillespie Group staff volunteered at St. John’s Hospice.  Each day at St. John’s about 500 homeless men find a hot meal.  Many are able to shower, change their clothing. St. John’s offers hope and compassion for these men.  And many find their way off the streets and are able to live healthy, addiction-free lives through the work of St. John’s Hospice.

Gillespie Group staff, including Mike Gillespie, Sr., Gregg Smith, Debbie Field, Alena Minarovicova and Mike Gillespie, Jr. volunteered by serving lunch.  With a limited budget, St. John’s relies on an army of volunteers and supporters which allows the organization to continue feeding homeless men.

In addition to volunteering to serve meals, people provide clothing and deliver prepared casseroles which are the main meals served to the men.

Learn more about St. John’s by visiting www.stjohnshospice.org.

Google +1 Button

Google’s +1 button was introduced in March of 2011 and many people had doubts about the new social venture of the search giant. But Google had no other choice but to get on the social bandwagon, and brought social and search together into a social search. Read more →

Google+

Facebook, LinkedIn, MySpace, Twitter, Tumblr…I can go on and on and fill up this whole article with names of different social media sites. Most recently, Google has made its way into the social media realm with Google+. So what makes Google+ so different? Read more →

Mobile Takes Over

Over the years, the viewing habits of consumers have changed significantly thanks to the progress we have made as a generation. But what does it mean for us in the advertising business? Read more →

Convergence is key.

“Cutting through the clutter.”  How many times have you heard this old cliché?  Even if you are new to the ad industry, you’ve probably heard this before. Read more →